Mystery Shopping


Mystery shopping is a Method used externally by market research companies, watchdog organizations to measure quality of service, or compliance with regulation, or to gather specific information about services and products.

This method is obtained by many big companies to maintain standardization and quality of services for all the regions.

The company provides a set of instruction to the mystery shopper regarding the services that is served in that place

It is normally used in retail stores, hotels, movie theatres, restaurants, fast food chains, banks, gas stations, car dealerships, apartments, health clubs and health care facilities
.
A person is hired by the Mystery shopper company to execute the task, he is asked to purchase the product and provide a detailed explanation of the experience he had while shopping.

Detailed subjective analysis in reports provide a customer's view of their experience.
This helps the company to review their own products and services from the consumer point of view.

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