Mystery Shopping

In recent years, market research has been perfected in such a way that it has become a vital tool for renowned companies that have a large group of specialists who study everything related to the consumer before a product or service go to market; Due to the costs that this implies, many organizations choose to do these studies with external. This type of research uses two methods to determine the characteristics of the clients. The first is the quantitative one where the data is examined in numerical form, to make statistics, with this one can generally predict the behavior of the consumer, the results with descriptive and from there generalizations can be made. Market Research The qualitative methodology is mainly used in the social sciences, it is associated with phenomenology and social interaction, it uses data collection methods that help to explore the profiles of consumers,  The reasons for purchase and the samples of small selected groups from of whi...

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